Upworthy generates new interest in Generation Food

Over the last few days, we've seen a wave of individual donations to Generation Food, the in-progress Steve James and Raj Patel transmedia documentary on sharing new solutions to the world's food problems. We've also seen deluge of supportive social media shares of the film's 2012 fundraising trailer, made for their very successful Indiegogo appeal.

The single source for all this recent - and very welcome - interest in the project? A single post on Upworthy. Our thanks to them for bringing many new people and new funders to the film!

Generation Food is still in production, and will hopefully be complete at the end of 2014 or in 2015. You can follow the film on Facebook and Twitter, and you can donate here.