Generation Food launches on Indiegogo

If you are interested in the future of how we eat, Steve James and Raj Patel are now at work on Generation Food, a new transmedia production that will present people and organizations "from Malawi to Michigan" who are "building better ways to eat today so that all of us can eat well tomorrow." This week they launched a fundraising campaign for production on Indiegogo - and they need your support!

The campaign has already drawn almost $5,000 from over 30 funders since launching on July 8th. Notable perks for funders include personal postcards from Raj Patel from his trip to Cuba, personal Facebook updates from Steve James from his upcoming trip to Peru, video masterclasses from Steve and Raj for budding filmmakers or writers, and for the big donor: Steve James will take you on "a half-day car tour around the places he filmed Hoop Dreams and The Interrupters in Chicago"!

As Steve and Raj explain in the campaign video: "we want to show how ordinary women and men around the world are overcoming obstacles and "setting the table" for themselves, their communities, and generations to come. Generation Food is our way of sharing the resilience and wisdom of these communities with you, and yours with them online, on screen, on paper and in person."

The campaign has already started making an impact on social media, and drew early support from the IndieWIRE film blog Shadow & Act, which wrote: "Given the folks involved in this, and the topic, I'd say it's definitely a worthwhile project, and one that deserves your contribution."

Criterion Cast wrote: "I know it’s getting my dollar. He’s the best working documentary filmmaker, so if there has ever been a director whose eye can shine the right amount of light on a failing food system, it’s Steve James." The Playlist also wrote in support of the project.

The campaign ends at Midnight, Thursday August 16th 2012. Please support this new Kartemquin film if you can.