The video was chosen by Karen Kavett, a student at Rhode Island School of Design, who was selected by YouTube to curate their homepage for the day. Karen - whose own videos on typography have made a big impact with YouTube viewers - chose the Typeface trailer as part of her "Spotlight: Cool Typography" series (refresh your page if you don't see it right away).
The result has been pretty remarkable, with views for the trailer (and some of our other videos) spiking greatly and inspiring a range of comments, many from people with little previous interest in typography. For a film that has established a great connection to our core audience of designers, artists and lovers of typography and letterpress, it has been interesting to see the reaction of the casual YouTube viewer! But it's clear we've also made some new fans; happily, sales of the DVD have also spiked upwards this afternoon.
Thank you Karen for this unexpected but very welcome taste of YouTube fame!